Valor was established in an effort to fill the gap in the market for timeless watches without the need to fork too much cash. But at the same time, it was also built in a dream to provide something that doesn't just go with the trend but lives far more than just fashion. Wrist watches are more of a statement of one's character. They don't just simply show time or add bling to that outfit. It is a conscious decision to separate from the ordinary. It is a conscious effort of individuality. You may not know it, but it is a conscious effort to be brave.
"Courage is the first of human qualities, because it is the quality that guarantees all others." - Churchill